-Seth Godin
Prior to Uni, I never really made the distinction between the world wide web in terms of Web 1.0 and Web 2.0. This is because technological advancements are so frequent that it has become unnoticeable to us to see what and when changes within the Web takes place. In my opinion, there is no actual definition of Web 2.0 although some describe it as simply a marketing definition to promote technological advancements. The Internet is currently a huge source of communication and has become so significant in the majority of peoples lives. It enables us as individuals to access things which were once out if reach, in the comfort of our own homes. An example of this may be the benefits of smart phones. A friend of mine has been able to run her online business solely from her smart phone. The ability to bring different forms of a media onto a single platform may be a form of convergence and also refers to Jenkins innovative, everyday, global and networked traits. Wherever my friends phone goes, her business goes, whereas she would have previously had to go into work physically in order to do anything productive. The rise of technological advancements working hand in hand with social networking sites such as Facebook, means Web 2.0, is now in its prime.
Similarly to life which changes and evolves, traditional forms of media are now in decline. I remember when I used to listen to the radio, through an actual radio whereas now I listen to the radio solely through the app on my iphone. I listen BBC 1xtra, Choice FM, Kiss 100 the list is endless. My point is that there has been such a shift in how we consume media in recent years that I myself have lived to witness. This is quite random, but literally everything is available via apps, The Holy Bible, The app for Asda or even apps that tell you the best way to get drunk. (Weird, I know!) I wonder how long it will before the concept of apps becomes blown out of proportion? Is the existence of apps meaning the world of networking is becoming condensed into a single small asset or gadget? Will we be able to download apps which teach us meaning we wont have to come into lessons or workshops? (I should be so lucky' )
The uses of the Internet itself has vastly changed since the development of web 2.0. In the early 90's, people were using the Internet to communicate with people using dial up connections to send emails or do general work. Therefore, the purpose of the Internet 'to connect and communicate' has not changed, rather its how we are going about communicating and using the internet that has. With Web 2.0, we don't just use the internet but we interact with it too. In my opinion, there are also many more differences which distinguish both web 1.0 and web 2.0 from eachother. Web 2.0 is user driven and is in the best interest o us as consumers. Technology is always looking for a way to update software so that is is faster, better and provides a better experience for consumers. An example of this may be the 'play store' app on my phone which alerts me when there are updates my phone needs. In the era of web 1.0, the Internet and its services was used mainly as a tool for business alone in which webmasters are able to create websites as a marketing tool. At this time, communication was mainly between webmasters and clients. The other day, I randomly remembered the search engine 'Ask Jeeves' and began to laugh. No disrespect but Google has clearly taken over.(LOL) A few years back, one of the few search engines available were Ask Jeeves or Yahoo, whereas now there is not only Google but Bing it, Safari and Firefox. Clearly, in recent years, there has been a development in the service the web has to offer.
One of the main thing that strikes me as an advantage of web 2.0 is its enhancement of individualism and creativity. What am I doing right now? BLOGGINGGGGG! The web allows us as consumers to also be producers of media.
I once heard a women compare web 1.0 and 2.0 to the transition of the 2D to 3D experience. Web 1.0 may be compared to the 2D experience in which you simply look and enjoy. On the other hand, Web 2.0 is more like a 3D visual experience in which you not only look however you experience things happening around you and you are a part of it.
I often wonder what the future of the web is and if generations to come, will look back on web 2.0 and analyse the advancements that have since taken place... (Watch this space!)
References
http://msjosay.hubpages.com/hub/The-Difference-between-Web-20-and-Web-10
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